From beach days to city nights, every moment in the 2014 Jeep Altitude Editions is bursting with epic freedom, sunshine and selfies. It’s the new look of summer, and it never felt so good.
Visit Jeep.com/Summer for a chance to win a 2014 Jeep Altitude Edition, the Official Vehicle of Summer, and to learn more about the entire Altitude lineup. Download the commercial’s featured hit, “Love Never Felt So Good” by Michael Jackson at http://t.co/gPG5EMSPDz
Jeep is using the King of Pop to help boost sales of its Wrangler and Cherokee brands.
Jeep’s latest ad campaign, features Michael Jackson’s “Love Never Felt So Good,” a previously unreleased song that he was working on. A new album, Xscape, will be released later this month and will feature eight tracks from Jackson, who died in 2009.
The Jeep ads were created by advertising agency GlobalHue, according to a news release from the company.
Fiat Chrysler, which owns the Jeep brand, has been riding the success of its rugged, outdoor vehicles.
CEO Sergio Marchionne this week told analysts and investors that Jeep was his trump card. He plans to double global Jeep sales to 1.9 million by adding new models and expanding overseas production.