Thanks to Pepsi…
Billboard reports that Pepsi will continue to celebrate the 25th anniversary of Michael Jackson’s Bad tonight at the Gotham Hall in New York City, with performances from Ne-Yo and Melanie Fiona and DJ sets from Swizz Beatz and DJ Cassidy. It will be streamed through Pepsi’s official website and Twitter starting at 8:45 PM.
This will be the final concert in Pepsi and Billboard’s 2012 Summer Beats Concert Series, which also featured Katy Perry (at the premiere of her film Part of Me 3D, a Nashville concert with Gloriana and a special performance by Nicki Minaj at New York’s Roseland Ballroom.
In addition to the celebration of Bad, the concert will also feature performances of the artists’ current hits, including Ne-Yo’s collaboration with Calvin Harris, “Let’s Go”. That song was originally written as a European soccer anthem for Pepsi Max.
Earlier this year, Pepsi celebrated the anniversary with one billion limited-edition cans featuring Jackson’s silhouette, contests for prizes like jackets inspired by the original BAD Tour and tickets to Cirque du Soleil’s Michael Jackson The Immortal World Tour and free downloads of custom remixes by dance producers like A-Trak.
Brad Jakeman, president of Global Enjoyment Brands and Chief Creative Officer for PepsiCo Global Beverages Group said in May: “Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson’s music in an engaging and very now kind of way — it’s a model example of how Pepsi’s ‘Live for Now’ campaign can manifest itself in a way that resonates the world over.“