Bad 25: Video Teaser!May 21, 2012
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Michael Jackson is still ‘Bad,’ 25 years after album
Reuters) – Michael Jackson’s “Bad” returns this September with new music and never-before-seen concert video in the first re-release of a full album from the King of Pop’s catalogue since he died in 2009, Jackson’s record company and estate said on Monday.
The “Bad 25” deluxe package, released on September 18, commemorates the 25th anniversary of the original, Grammy-winning album with hits like “The Way You Make Me Feel,” and it will include demos and songs that didn’t make the final cut of the original version.
The new songs were recorded in Jackson’s studio while he was making the album, and the package also offers a DVD of Jackson’s performance for Britain’s Prince Charles, Lady Diana and 72,000 fans at London’s Wembley Stadium in 1988.
The video was discovered in the singer’s personal collection, and thought to be the only copy of the performance, taped for Jackson’s own use, the estate said.
Jackson, a member of the Jackson Five family of singers and one of the best-selling pop stars of all time, died in 2009 of an overdose of the anaesthetic propofol and sedatives. His doctor at the time, Conrad Murray, is currently in jail after being convicted of involuntary manslaughter in the singer’s death.
Craig Marks, editor of Popdust.com and co-author of “I Want My MTV,” said the “Bad 25” anniversary package should highlight Jackson’s legendary talents as a live performer and, perhaps, lure new fans.
“It continues to focus fans’ attention on his music … hopefully it brings to the fore what an incredible live performer he was and his songbook, given that ‘Bad’ was at the time considered to be very successful but was in the shadows of ‘Thriller,'” Marks told Reuters.
“Bad” won two Grammy awards and sold more than 45 million copies around the world, fuelled by the popularity of singles such as “Dirty Diana,” “Smooth Criminal” and the album title track, “Bad.”
It was the singer’s last collaboration with legendary Motown producer Quincy Jones, who helmed the production on Jackson’s solo album “Off The Wall” and the hit follow-up “Thriller,” one of the best-selling albums in history.
Marks believes “Bad” marked the end of an era for Jackson and Jones, and that Jackson used the record to explore deeper struggles following the phenomenal success of “Thriller.”
“The paranoid romantic hell he’s in, his mini snapshots of how he felt being in the public eye so nakedly, and in some ways so alone, he wasn’t able to trust many people and he felt very isolated. You can hear that in the record,” said Marks.
To gear up Jackson fans ahead of September, the late singer’s record company will re-release the first single from the album, “I Just Can’t Stop Loving You” on June 5th in the U.S.
(Reporting By Piya Sinha-Roy; Editing by Bob Tourtellotte)
“Live for Now” campaign
The Jackson cans are part of Pepsi’s new “Live for Now” campaign, which seeks to harness pop culture to boost sales. Pepsi-Cola is currently No.3 in the United States, behind Coca-Cola and Diet Coke in a declining market for carbonated drinks.
“We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record,” commented John Branca and John McClain, co-executors of the Estate of Michael Jackson. Branca and McClain added, “We’re excited to see it all come to life.”
Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo added, “Michael Jackson will always be the King of Pop”, and his music has always inspired fans and artists alike. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson’s music and honor his legendary impact on entertainment.”
Michael Jackson has a long standing relationship with Pepsi spanning more than 25 years. The legendary King of Pop starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi ‘New Generation’ campaign followed by Pepsi’s sponsorship of the epic BAD Tour and the iconic “Chase” commercials which served as the impetus for the current reunion. Pepsi also featured Jackson in the ‘Music Icons’ commercial that premiered during The X Factor in 2011.
Pepsi’s new “Live for Now” campaign is a culmination of extensive global research demonstrating Pepsi fans’ desire to capture the excitement of now and live each moment to the fullest. First launched in the U.S. last month, “Live for Now” will come to life through a breadth of global, pop-culture platforms, events and unique partnerships and will begin to roll out globally throughout 2012.
Deal with the Devil?
Michael Jackson‘s Estate has just made a huge deal with Pepsi — the company whose 1984 commercial arguably ruined his life, and some say it’s a deal with the devil.
You’ll recall, MJ’s hair famously caught fire during a pyrotechnic mishap while filming the commercial — causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict … and that addiction eventually led him to Dr. Conrad Murray.
he MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons. First, Michael himself worked with Pepsi twice after the incident, once in 1988 and again in 1991, so the singer obviously didn’t hold a grudge. And a spokesperson for the estate tells us, “We’re here to market the re-release of the ‘Bad’ album and Pepsi is the most effective place to do it.”
But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction — including one of the singer’s former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident … to help deal with the pain.
The Jackson/Pepsi promotion will vary country-to-country — but will include a TV commercial, special edition cans with Jackson’s image, and chances to win downloadable remixes of Jackson’s songs.