It sounds crazy, but Michael Jackson‘s Coca-Cola addiction may become a building block in Dr. Conrad Murray‘s legal strategy.

The O2 Announces Major New Sponsor: Coca-Cola

AEG Europe, owners and operators of The O2, are delighted to announce that ‘Coca-Cola’ has become their official pouring rights partner. The three year deal includes both The O2 arena and indigo2, The O2’s more intimate 2,300 capacity music venue.

‘Coca-Cola’ products being served at the venue include ‘Coke’, ‘Diet Coke’, ‘Coke Zero’, ‘Sprite’, ‘Fanta’, ‘Powerade’ and ‘Relentless’.

‘Coca-Cola’ will develop a customer engagement programme with The O2 that will include benefits for consumers at the venue. This will focus on competitions and cross promotions with their consumer website, ‘Coke Zone’.